Pricing

Three ways to start. One floor.

Most engagements begin with a €2,500 Calibration. Standard retainers run €6,000 a month. Larger programs are quoted to the work. We don't run discounted entry tiers, free spec work, or one-off projects. The Calibration is the front door, every time.

Most engagements start here

The Calibration

€2,500

One-time. Fully credited toward Month 1 if you continue to a retainer.

A Calibration produces three executions of your footage in three distinct editorial styles. Same source material, same brand language, three different philosophies. You point at the one that matches your product. The retainer starts with the editorial style already locked.

This is not a preview, a demo reel, or a discounted trial. It's a paid, finished deliverable. You receive three production-quality videos, the Dev Validation Receipt for each, and the technical brief documenting how each style was constructed.

If you continue to a retainer, the €2,500 credits toward Month 1. If you don't, you keep all three videos. We move on. There's no follow-up sequence, no commercial pressure, no scope creep.

How it works

01

Brief

You submit existing footage or a content brief.

02

Production

Three editors produce three distinct executions in your brand language.

03

Delivery

Three finished videos delivered in 7–10 business days.

04

Decision

Continue to a retainer (Month 1 credited) or take the videos and walk.

Start with a Calibration →

Two ways to get to a Calibration

Both paths converge on the same entry point.

Cold Path

Haven't heard of us yet?

  1. 01
    Free Video Audit (48 hours, no obligation)

    Submit your best-performing video. We review it and send structured written feedback within 48 hours.

  2. 02
    Calibration (€2,500)

    Three executions of your footage in three distinct editorial styles. Same source material, three different philosophies.

  3. 03
    Foundation retainer (or Custom Engagement)

    The retainer conversation always comes after the Calibration is delivered.

Start with the free audit
Warm Path

Ready to talk directly?

  1. 01
    15-minute fit call (scope alignment)

    You've seen us recommended. 15 minutes to discuss your specific situation and timeline.

  2. 02
    Calibration (€2,500)

    Still the designed starting point. Three videos, three styles, 5 business days.

  3. 03
    Foundation retainer (or Custom Engagement)

    We move quickly if fit is clear.

Book the fit call

Both paths converge at the Calibration. The retainer conversation always comes after the Calibration is delivered.

The standard retainer

Foundation

€6,000 / month

Most engagements live here.

Foundation is the standard Lumaris retainer. Predictable monthly cadence. Dedicated technical editor. Deliverable mix flexible to your content needs - long-form tutorials, product demos, talking-head videos, sponsored segments. The retainer scope is set by what you're producing, not by a credit count.

What your first 60 days look like

Foundation isn't measured in credits. It's measured in shipped deliverables. Three representative examples of what €6,000/month buys, depending on the content type:

Composite 01

Tutorial-led content

Three long-form tutorial videos, up to 10 minutes each. Full technical accuracy. Concept-visualization animation. Dev Validation Receipt per video. Multi-platform export.

Composite 02

Authority-led content

Two talking-head videos with highly dynamic explainer segments, animation, screen recording, custom diagrams. Built for thought-leadership distribution. Higher production complexity per video.

Composite 03

Demo-led content

One comprehensive product demo. Full feature walkthrough. Multi-cut deliverable for homepage, sales enablement, and product launch use. Highest single-video complexity in the Foundation tier.

Your actual mix is set during your Calibration. The composites above are representative ranges, not menus.

What's always included

  • Dedicated technical editor matched to your product category
  • In-house dev team validation on every video
  • Dev Validation Receipt delivered with every cut
  • Production manager handling timeline and feedback
  • Up to 2 revision rounds per video at no additional cost
  • 2–5 business day first draft delivery
  • Rollover unused capacity up to 2 months
  • EditWise production hub access (client portal)

Month 1 is a trial period. 30-day exit. The 6-month commitment activates from Month 2 onward.

Book a 15-min call →
Beyond Foundation

Custom Engagement

Request quote

When content needs exceed standard monthly capacity, the engagement moves into Custom territory. This is not a higher tier of the same retainer, it's a different operating structure built for moments that don't fit a monthly rhythm.

When Custom Engagement is the right structure

01

Major product launch

A coordinated content program around a launch window. Homepage demo, feature walkthroughs, sales enablement videos, social cuts, and post-launch case study videos delivered in a 30-day push. Higher production density than Foundation supports.

02

Sustained 8–15+ videos per month

A content cadence above Foundation's typical range. Requires dedicated production capacity allocated specifically to your account. Custom Engagement structures this as a guaranteed monthly slot rather than rolling capacity.

03

Multiple parallel content programs

Simultaneous content needs across DevRel, marketing, and sales enablement, each with different editorial requirements. Custom Engagement assigns dedicated editor pairings per program to avoid context switching.

04

White-label or custom integration

Production for partners under your brand. Custom integration with internal tooling (Slack, EditWise access for your team, custom feedback workflows). Custom SLA terms negotiable.

What's always included

  • Everything included in Foundation
  • Priority production queue
  • Dedicated production manager + creative director
  • Custom SLA terms negotiable
  • Custom integration with internal tooling

Standard across every engagement

Whether you're starting with a Calibration, running a Foundation retainer, or operating a Custom Engagement, the structural elements below are constant.

In-House Developer Validation

Every technical claim verified by our internal dev team before delivery. No outsourced QA. No client-side engineering review required.

EditWise Production Hub

Client portal with project status, asset uploads, feedback workflow, and delivery history. Built by Lumaris for technical content production.

Calibration Before Contract

Three executions of your footage in three styles before any retainer commitment. You see the editorial direction before you sign.

Revision Discipline

Maximum 2 revision rounds per video, by structure not exception. The first draft arrives technically accurate. This is the First-Draft Standard.

Credit Rollover

Unused monthly capacity rolls forward up to 2 months. Slow weeks don't penalize busy weeks.

Dedicated Editor Pairing

Same editors per client engagement. Not a rotating pool. The team that learns your product is the team that produces every video.

Pricing questions

Why is there no published Custom Engagement price?
Custom Engagement structures vary too widely to publish a meaningful number. A 30-day product launch program costs differently than a sustained 12-video-per-month cadence with custom integration. Foundation at €6,000 is the published floor. Anything beyond Foundation is scoped to what you're actually producing, then quoted. The first conversation is a 15-minute call.
Foundation includes credit rollover up to 2 months, so a heavy month followed by a light month often balances against the standard €6,000. If you consistently exceed Foundation capacity for 2+ months, Custom Engagement is the structural answer, not an upgrade tier. We address it in your monthly retainer review and re-scope together.
Production quality compounds over time. The first month is partly orientation, your editor is learning your product, your style preferences, your audience expectations. By Month 3, your editor produces first drafts that need almost no structural feedback. The 6-month commitment exists because the engagement is only structurally healthy at that timeline. Month 1 is the trial. If the fit isn't right, you exit at 30 days.
Talk to us. We've paused engagements before for client team transitions, product launches that needed engineering focus, founder family events. The credit rollover handles short-term volume changes automatically. Anything longer requires a conversation, but we don't penalize clients for life happening.
No. The Calibration is a paid, finished deliverable. You receive three production-quality videos. If you continue to a retainer, the €2,500 credits toward Month 1. If you don't continue, you keep the three videos and we move on. The mechanic is non-extractive but the work is real and billable.
For Calibration: payment due at brief acceptance. For Foundation: monthly invoicing, Net 30 terms standard. For Custom Engagement: terms negotiated per scope. Payment in EUR via wire transfer.
Two spots currently available

Start with the Calibration. The retainer conversation comes after the work is delivered.

The pricing above is the structure. What it actually buys you depends on what you're producing. The 15-minute call is where we figure that out together.

If you're not ready for the call yet, the Free Video Audit is the lower-commitment entry. 48 hours, no obligation, no automated follow-up sequence.

Book a 15-min call Start with a free audit first 
 + currently producing for 8 active retainer clients + 4 calibration slots open this month + founder personally reviews every audit submission