Video editors who write code

Your engineers are reviewing your video content. That's not their job.
And it shouldn't be
yours to fix.

Every revision cycle you're running right now exists because your editor doesn't understand what they're editing. Our editors have shipped production code. The first draft is technically accurate. Your team doesn't touch it.

No call required for the audit. One email. Results in 48 hours.

TECHNICAL VIDEOS PRODUCED ACROSS THESE PLATFORMS

Including a sponsored segment that hit 13.4% CTR and 99% intro retention.

ControlPlane Tailscale Stream Pulumi CodeScene JetBrains MongoDB Warp CodeRabbit Sentry Clerk Code with Antonio Thu Vu Coding in Flow Tech World with Nana
production.diff
## without lumaris - Editor: "What's a container registry?" - Engineer: [45-min explanation call] - Revisions: 4 rounds - Ship date: +3 weeks ## with lumaris + brief = parse(dockerCompose, k8sConfig) + video = render(brief) + Revisions: 0 + Ship date: on schedule + Syntax errors: 0
You've tried this before. It didn't work.

The hidden cost your
team is already paying.

A senior engineer at €60–120/hour across 4–6 revision rounds of technically inaccurate video.

That's €3,000–5,000 per project your team is already spending before a single customer sees the result.

At four videos per month, that's €12,000–20,000 in silent engineering overhead. Every month. Running invisibly on your books.

Senior dev spent half a day 'quickly reviewing' technical accuracy. Again.
"Can you explain what this terminal command does?" Fifth time this month.
First draft: 47 comments. Second: 23. Third: still not right.
Channel went quiet. Someone quietly decided video wasn't worth it.
The problem wasn't video. It was the editor.
THREE REASONS YOUR ENGINEERS NEVER TOUCH THIS WORK

Three structural differences that eliminate the problems you've had before.

01 / 03 Our founder led teams at GitHub and IBM

The first draft is the real draft.

Because we edited your product before you explained it.

Our editors have programming backgrounds. They use the same tools your developers use. The same IDEs, the same CLI, the same documentation. Before a frame is touched, your product has been understood at the code level.

The result: first drafts that need 1–2 minor tweaks, not 47 comments and a project manager call to explain what went wrong.

CI/CD. Kubernetes. DevEx. API authentication. Observability. We've edited it before you explained it.

revision-history.log
WITHOUT LUMARIS — INDUSTRY AVERAGE
Draft 1  47 comments
Draft 2  23 comments
Draft 3  still not right
Draft 4  shipped, 2 weeks late
// Total: 4-6 rounds avg · 3-4 weeks · €3,000+ eng time
WITH LUMARIS
Draft 1  2 minor tweaks
Draft 2  ✓ SHIPPED
// Total: 1–2 rounds  ·  5 days  ·  0 engineering hours
02 / 03 Zero technical errors. Guaranteed.

Your dev team reviews nothing.

Is that architecture diagram correct? Is the code snippet syntactically valid? Will developers in the comments call you out? You shouldn't have to answer these questions. And you won't.

Our in-house development team validates every technical visualization before you see it.

Every code snippet. Every terminal command. Every system diagram. This validation layer doesn't exist anywhere else in the market, because our founder built software for a decade and knows exactly what developers will catch.

technical-validation.sh
Every code snippet syntax-checked // runs against actual compiler before frame render
Every terminal command verified // tested in isolated environment matching your stack
Every architecture diagram reviewed // cross-checked against your actual system design
Every API reference checked // against live docs at time of production
THE ACCURACY GUARANTEE

Find a technical inaccuracy in any deliverable. Your next video is on us. No questions. No process.

We can offer this because it has never been triggered. 200+ videos. Zero claims.
03 / 03 Average: 1-2 revision rounds (not 4–6)

1–2 revision rounds.
Not because we got lucky.

The industry averages 4–6 revision rounds per video. The reason is almost always the same: the editor didn't understand the product, so the client is correcting the work rather than refining it.

The revision round count is a diagnostic. It tells you whether your editor understood your product or learned it on your time.

Ours already understood it. The drafts show that.

INDUSTRY AVERAGE4–6 rounds
// ~3-4 weeks per video, €1,000+ eng time burned
LUMARIS STUDIO1–2 rounds
// ~5 days, 0 engineering hours required
Why? When the editor understands your product before the brief, the first draft is 90% there. Minor tweaks, not structural corrections.
VERIFIED RESULT
Code with Antonio · 420K YouTube subscribers
“Zero revision rounds on the intro. 99% viewer retention through the opening 3 minutes.”
13.4% CTR on sponsored segment
2–5% Industry benchmark

Antonio Erdeljac · ENRA d.o.o. · Active retainer since 2024

HOW IT WORKS

From interested to videos shipping - three steps.

No ambiguity between the first email and the first deliverable. Here is the exact motion.

01
STEP 1 48 hours

Free Video Audit

We review your current video presence and return a specific diagnosis. What's technically wrong, what's killing retention, and what your engineering team is silently absorbing.

One email. No call required.
Specific findings, not generic advice.
Results in 48 hours.
02
STEP 2 30 days, no contract

Calibration Month

We produce your first videos. You see the quality before any long-term commitment. The calibration month exists so you can make a financially rational decision, not one based on sales promises.

Real deliverables against your actual product.
No retainer commitment required.
1–2 revision rounds. Technically validated.
03
STEP 3 6 months, renewable

Retainer

Predictable production cadence. Your team stops being called into review meetings. Videos ship on a defined schedule with zero engineering hours required on your side.

Fixed monthly cadence, no surprises.
Dedicated technical editor, PM included.
Engineering team involvement: zero hours.
PROOF OF WORK, NOT CLAIMS

Same brief. Five executions. This is what the output looks like.

From product demos to long-form tutorials and short-form cuts, six formats, six clients, the same technical accuracy standard on every one. Different styles. Same 2-day delivery window.

Marko Živić, Founder of Lumaris Studio — former GitHub Actions Team Lead and IBM Product Owner
The founder

I spent a decade building the products you're trying to explain.

GitHub Actions Team Lead · IBM Product Owner · Senior Engineer at Euronext and Paceteq

I didn't leave engineering to run a video agency. I left because I watched technically brilliant products get killed by content that looked polished and was factually wrong. Developers noticed. Comment sections turned hostile. Marketing teams stopped trying. Engineering teams blamed marketing. Nobody fixed the root problem.

106 seconds is all it takes

This is what it looks like when your video team already understands your product.

In 106 seconds you will know why your last agency produced technically wrong content on the first draft, why that created the revision spiral, and the structural change that eliminates it permanently.

Lumaris Studio video thumbnail
Lumaris Demo Video

MARKO ŽIVIĆ · GITHUB ACTIONS TEAM LEAD · FOUNDER

After you watch: if the problem described is one your team has lived through, the audit below will show you exactly where your current content stands.

GET YOUR FREE VIDEO AUDIT →
RESULTS YOU CAN SHOW TO YOUR CEO

When the editor understands the product, the numbers follow.

0% Average CTR across client channelsIndustry benchmark: 2–10%
0% Viewer retention through introsAcross 200+ delivered videos
0+ Technical videos deliveredCI/CD, DevOps, API platforms, cloud infrastructure
0 Syntax errors across all contentValidated by our in-house dev team across every deliverable

Four content types.
One team that already
understands your stack.

01
Full Production

Managed Product Videos

Every engagement includes in-house technical validation and a maximum of 2 revision rounds. By design, not by luck.

End-to-end video production on retainer. Script, edit, motion design, final export. We own the entire pipeline from brief to delivery. No engineering time required after the initial brief. Every video verified for technical accuracy before you see it.

4+ Videos / mo
0 Eng. hours needed
100% Accuracy guaranteed
02
Product demo videos

Most product demos fail developers. Wrong commands. Incorrect flags. Editors who Googled the terminology.

Product demo videos that are technically validated by our in-house dev team before delivery.

03
Long-form tutorials

Tutorial editors who have written the code they're editing. Your documentation is their first stop, not your Slack DM.

Long-form tutorials made by editors who understand the code before they open Premiere.

04
Technical explainers

Architecture diagrams that are correct. CLI sequences that actually run. Editors who check before they render.

Technical explainers that explain architecture diagrams, developer workflows, and CLI commands that are correct on the first draft.

Common objections

Questions we hear
before the first call.

Who is this NOT the right fit for?

If you need one-off project pricing, we're not the right match. We work on retainer only, the first 30 days are a calibration period, then a 6-month engagement. The reason the quality holds is because the relationship does.

If your content volume is under 2 videos per month, the economics don't favor a retainer. We'll tell you that directly rather than take your budget for work that won't compound.

If you're a consumer app or non-technical SaaS, our team's depth doesn't apply in the way that justifies the investment.

Full-service agencies produce content that looks professional and is technically wrong. The first draft arrives polished. Your engineers spend the next two weeks correcting what the editor misunderstood. By the third project, someone quietly decides video isn't worth the effort.

The difference is not process, it's who is doing the editing. Our editors have programming backgrounds. They read your documentation before touching a frame. The first draft is technically accurate because the editor understood the product before the project started. That's not a workflow improvement. It's a different category of person doing the work.
If it involves code, architecture, DevOps, AI, or developer tools-we've seen it. Our editors have programming backgrounds, and our dev team validates everything.

The more technical your content, the more you'll appreciate what we do.
A senior technical video editor at market rate: €60,000+ salary, benefits, management overhead, recruitment time. One person. No dev team validation. No PM. No scalability.

A generic agency: lower monthly cost, 4–6 revision rounds per video, 10–20 engineering hours per project explaining your product. Calculate that at your engineer's hourly rate.

Lumaris Foundation at €6,000/month: a dedicated technical editor with a programming background, an internal dev team that validates every draft, a PM managing the process, and 1–2 revision rounds. The premium pays for itself on the second project.
Every engagement starts with a Calibration Edit, a sample produced using your actual assets before any financial commitment. You see the quality against your specific product before you sign anything. If we're not aligned, you've lost nothing.

If you move into production and something isn't right, every tier includes revision rounds until the output matches your standards. We don't ship and disappear.
Yes. We work with pre-launch features, internal tools, and confidential product roadmaps regularly. We sign NDAs as standard practice and can work within your security requirements.

Our editors work with confidential product roadmaps regularly. The technical depth required to edit your content accurately is the same depth that makes confidentiality essential to how we operate.
You don't have to replace your current editor. Many clients start with a single content type, product demos, technical tutorials, or launch videos to see the difference on technically complex material specifically.

The question isn't whether your current editor is good. It's whether they understand your product well enough to produce a technically accurate first draft without your engineering team's involvement. If the answer is yes, you may not need us. If the answer is no, the cost of that gap is showing up in your revision cycles whether or not it's visible on a spreadsheet.
First draft, technically validated by our dev team, to your inbox.
- Foundation tier: 5 business days.
- Growth tier: 3 business days.
- Scale tier: 2 business days standard, with 24-48 hour rush available for urgent projects.
TWO SPOTS CURRENTLY AVAILABLE

Stop explaining. Start shipping.

No 6-month commitment upfront. The first 30 days are a calibration period. You see the quality before you're locked into anything.

We work with a maximum of 10 clients simultaneously. Two spots are currently available. Not ready to commit to a call? The audit asks for nothing.