Service · Developer relations

Developer relations video your audience actually finishes.

Editors who write code. Your engineers review nothing.

Developer relations · Checkly · 0:30

// what we do

Lumaris makes developer-relations video for developer-tools, DevOps, and AI-infrastructure companies.

Editors who write code cut the tutorials, demos, and conference content your developer audience watches to the end, each checked line by line, so your DevRel team ships a consistent channel without pulling engineers into the edit. From one video at €2,000 to the full DevRel function on a retainer.

// who this is for

If you run developer relations at a dev-tools company, video is half your job and none of your time. You know the channel matters, and you know what happens when a generalist agency cuts it: a senior engineer flags a deprecated flag in the comments by lunch.

We make video only for technical audiences. That focus is why the work lands with the developers you are trying to reach.

// the case

The questions you're weighing.

The DevRel channel that keeps going quiet.

You are measured on a channel that stalls. The editor does not understand the product, the drafts come back almost right, and your engineers get pulled in to fix them, until they stop reviewing and the uploads stop. Meanwhile the channel sits there, full of skeletons nobody has had the time or the energy to deal with.

What we cut for DevRel teams.

Tutorials, product walkthroughs, conference talks, and launch videos. Raw footage in, you click publish, in about five days, on a cadence the role can be measured on.

Editors who write code, not editors who Googled the command.

The people cutting your video write production code, so the terminal is right and the explanation holds. Every video clears the Dev Validation Receipt before you see it. Your engineers review nothing.

What does developer relations video cost?

One developer-relations video is €2,000, a complete purchase you keep, with no retainer required. When the channel earns it, the upgrade is a month-to-month retainer from €6,000, one scoped number, no tiers and no per-video menu. The honest comparison is build versus buy: one in-house technical-video hire runs €60,000 to €120,000 a year fully loaded, capped at one person's output, with ramp and gap periods. The retainer buys a team, the dev validation, a production manager, and strategy.

The genuinely free step is a spec edit on a video your team already made, so you see the standard on your own footage before any conversation about budget.

// dev-validation

Your engineers review nothing.

Editors who write production code cut the work, and every command on screen clears a line-by-line check before you ever see it. The accuracy is handled before the review loop starts, so the draft lands right the first time.

  • Commands run against current docs
  • A receipt names what was verified
  • 1 to 2 revision rounds, not 4 to 6
dev-validation.sh validated
# video: cli-quickstart-v3 · client: [redacted] # checked against docs @ 2026-06-09   cli flags // 14 commands run, all current api references // v3 endpoints, no deprecations architecture diagram // matches running product ! terminology // "cluster" → "node pool" (corrected) code blocks // compiled, 0 syntax errors  
build-vs-buy.calc
# one in-house technical-video hire build.hire = { salary_loaded: "EUR 60,000 - 120,000 / yr", output: "capped at one person", ramp_gaps: "hiring, onboarding, PTO, churn", };   # the Lumaris floor buy.lumaris = { retainer: "EUR 72,000 / yr", // EUR 6,000 / mo includes: "a team, dev validation, a PM, strategy", output: "a full video arm, ~5-day cadence", };

// build vs buy

What it costs.

The front door is one video from €2,000, a complete purchase you keep. The retainer, from €6,000 a month, is the upgrade once the work earns it, never the gate. We frame cost one way only: build versus buy, never a vendor price match.

€2,000 a video · yours to keep €6,000 a month · the upgrade

What every engagement includes

One scope, not a tier menu.

  • Launch, demo, tutorial, and conference video
  • Editors who have shipped production code
  • In-house dev validation on every command
  • The Dev Validation Receipt with each delivery
  • About a five-day first draft
  • From €2,000 a video, retainer from €6,000/mo as the upgrade

FAQ

Developer relations video, in short.

What is developer relations video production?

It is video made for the developers your DevRel team is measured on: tutorials, demos, conference content, and launches. We take your raw footage, cut it for retention, and check every command line by line, so the work proves the product instead of quietly undermining it.

How is this different from a generalist video agency?

A generalist staffs creatives who cannot tell a current command from a deprecated one, so your engineers end up in the edit. Every editor here has shipped production code, and every video clears the Dev Validation Receipt before you see it. The accuracy is handled before the review loop starts.

Can you hold a weekly cadence?

Yes. The five-day turnaround is a documented system, not one editor having a good week, so the channel ships on a rhythm you can be measured on. You record and approve; we hold the standard upload after upload, which is what a rotating freelancer bench cannot do.

See it on your own footage.

On your own footage, not a case study. Nothing filmed yet? Send a topic.